The History of Chocolate Graphics

Chocolate Graphics is a company on the move!

Company History

Chocolate Graphics is a company on the move having grown from a small cottage based industry in 1996, to a global commercial venture in 2004. Chocolate Graphics currently market their unique patent protected products and manufacturing process world-wide using the Licensing/Franchising channel of distribution.

An Australian inventor originally conceived the Chocolate Graphics process in 1988. His method was crude and extremely slow, and unfortunately no positive marketing action was adopted until 1996 when three local businessmen purchased the rights to his process.

In July 1999 the patents, applications and manufacturing rights were purchased by John Taylor, an experienced international businessman who had kick started many small businesses both in Australia and overseas. At the time John Taylor purchased Chocolate Graphics, the business was ailing and needed experienced expertise in marketing to develop the original concepts into a marketable product.

A strategic focus and innovative marketing strategies were introduced together with a restructuring program, to ensure that the future company became a profitable entity. This was achieved by rebuilding the technology and redeveloping the intellectual property, including the registration of four new international patents.

Since that time the process has been significantly upgraded to incorporate state of the art computerised laser and automated technology. Now, with the new automated machinery having been designed and tested, the production capability of a "semi automatic" Manufacturing Kitchen Unit (MKU) is 250,000 pieces daily.

Recently the company reached new heights, with the introduction of technology that allows the embossing of photographic images onto chocolate with chocolate. Additionally, by using the same technology Chocolate Graphics can now also produce 3 dimensional images onto chocolate with chocolate.

This exciting new technology means Chocolate Graphics can offer their customers unparalleled definition and variety in embossed chocolates.

The company has an exciting future. Master Licensees have been sold in Australia, UK, New Zealand, Singapore, Malaysia, China, Scandinavia, Western Europe, Denmark, USA and Hong Kong, and plans are underway to launch into a number of other international markets in 2005.

For more information about Chocolate Graphics Business Opportunities, click here.

Future

Chocolate Graphics International is committed to becoming the recognised international market leader in the area of personalized chocolate.

The business represents a very new and exciting way to capitalise on the universal love of chocolate. Chocolate branding has huge potential because chocolate is a medium that up until now has not been used in a mass market way to carry messages. The technology being used by Chocolate Graphics makes this process very affordable and quick. It allows a personalized message to be professionally embossed onto chocolate with chocolate.

With licensees now appointed in the Australia, UK, New Zealand, Singapore, Malaysia, China, Scandinavia, Western Europe, Denmark, USA and Hong Kong, Chocolate Graphics is setting its sights on developing new territories. This territory expansion coupled with innovative marketing and product strategies will ensure that the strong growth of the Chocolate Graphics brand will continue.

Business Opportunities